Email marketing is a crucial tool for small businesses looking to build relationships, engage their audience, and drive sales!
It puts you FRONT AND CENTER! :)
When you send an email, it goes straight to your clients' eyes without getting lost in the sea of social media posts. You have a direct connection to their inbox, where they are more likely to see and engage with your message.
But not every email platform is created equally, so I'm going do a comparison of two of the biggest email platforms out there. Flodesk and Mailchimp both offer unique features. But when it comes to combining ease of use, stunning design, and affordability, Flodesk stands out as the superior choice.
In this blog post, we’ll explore why Flodesk is considered one of the best email marketing platforms and why it’s a better fit for many businesses compared to Mailchimp. Plus, at the end, I’ll share an exclusive offer—50% off your first year of Flodesk using my affiliate link and code!
1. Design Capability
One of the biggest advantages of Flodesk over Mailchimp is its focus on beautiful email design. Flodesk is known for its visually stunning email templates that are perfect for creative professionals, entrepreneurs, and small businesses looking to make a strong impression.
While Mailchimp offers some pre-designed templates, they tend to be more basic and don’t have the same visually stunning appeal that Flodesk provides. Mailchimp’s templates are still effective, but for businesses that value visual branding, they often feel limited. If you want to create emails that STAND OUT and get opened, Flodesk gives you far more flexibility.
I'm a HUGE fan of drag and drop and I love Flodesk's drag-and-drop editor. You can easily customize pre-designed templates or create your own without any coding knowledge.
Our clients love using their branding and want to make sure that their emails sound and LOOK engaging. There's nothing like opening up a well designed email and easily being able to scroll through it.
If design is a priority for your brand, the choice between Flodesk vs. Mailchimp becomes simple—Flodesk is clearly the better option. You can create emails that look like they were designed by a professional with just a few clicks, making it in my opinion, the best email marketing platform for small businesses that want to stand out visually.
2. Ease of Use: Intuitive Interface
As a small business owner, you don't have time to mess around with things that take too long or are heard to pick and learn in a snap. This is where Flodesk truly shines. Its interface is simple and intuitive and this is the KEY for quick learning, especially if you are not tech or design savvy. Even if you’re new to email marketing, you’ll find Flodesk’s intuitive drag-and-drop system extremely easy to use. The process of creating, scheduling, and sending emails is streamlined, and the learning curve is minimal.
Mailchimp, in comparison, offers a more feature-rich platform but with a slightly steeper learning curve. Mailchimp’s interface can feel overwhelming for beginners because of its many features and options. While Mailchimp is a powerful tool for businesses looking to dive deep into advanced marketing tactics, it can be too complex for small businesses that need to get up and running quickly.
If you prefer a platform that is quick to learn and has high end design template options, then Flodesk takes the lead once again. Its simplicity allows small business owners to focus on building their brand and connecting with customers rather than spending hours figuring out the software.
3. Automation Features: Power vs. Simplicity
Automation is key for any business looking to scale their email marketing efforts efficiently. Both Flodesk and Mailchimp offer automation features, but they approach them in different ways.
Flodesk provides a simple, visual workflow builder that makes setting up automated email sequences easy. With just a few clicks, you can create workflows to welcome new subscribers, send abandoned cart emails, or nurture leads over time. Flodesk's automation is perfect for small businesses that want effective email sequences without the complexity.
Mailchimp, on the other hand, offers more robust automation features. You can create highly specific triggers based on user behavior, segment your audience in granular ways, and build complex automation flows. However, this level of detail comes at a cost: Mailchimp’s automation tools are more difficult to master, particularly for beginners or small businesses that don’t have a dedicated marketing team.
The average business owner doesn't need to be tracking wild and crazy metrics. You just need to be able to see who opens your emails, create lists, and be able to retarget if necessary. I personally prefer Flodesk because it keeps everything streamlined.
Conclusion. Flodesk vs. Mailchimp: Which Is the Best Email Marketing Platform?
So, after comparing Flodesk vs. Mailchimp, which is the best email marketing platform for your small business?
If you prioritize beautiful design, a simple user interface, and gorgeous templates, Flodesk is the clear winner. Flodesk is perfect for small businesses that want to send eye-catching, professional emails without getting bogged down by complexity. It is my GO-TO platform and the one I reccomend to all of my clients.
Mailchimp has pretty robust tracking and reporting but it's a bit difficult to learn and not nearly as design savvy. The templates are also sub-par and very generic. I reminds me of good old corporate america sending me an email.
For most small businesses, Flodesk offers the best balance of ease of use, design, and affordability.
Get 50% Off Your First Year of Flodesk
Here’s the best part: You can experience all of Flodesk’s amazing features at half the cost! Use my affiliate link and code to get 50% off your first year of Flodesk. That’s unlimited emails, beautiful designs, and powerful automation for a fraction of the price.
Ready to take your email marketing to the next level? Click here and use my code Z7JHKU at checkout for 50% off your first year of Flodesk.
This is an incredible opportunity to elevate your email marketing with my favorite AND one of the best email marketing platforms available.
Comments